Real estate agents are licensed real estate salespeople who must work under the supervision of a designated brokerage. The term agent refers to the relationship between a real estate salesperson and the buyers or sellers they do business with.
What Real Estate Agents Do
Real estate agents such as Blackshaw Real Estate must meet licensing requirements and have a thorough understanding of relevant real estate laws. The following are the most common duties of these agents:
- Provide advice to clients regarding mortgages market conditions and pricing
- Recommendations to sellers about how to make their homes more appealing to buyers
- Comparing properties will help you determine fair and competitive market prices
- Based on the buyer’s price range and their needs, create a list of suitable properties
- Assist sellers and buyers through each step of the transaction
- Maintain contact lists
- Mediate negotiations between sellers and buyers
- All paperwork required, including contracts, must be completed and submitted
- All purchase offers must be presented to sellers.
- Promoting properties via advertising, listing services (such as MLS), and open houses
- Show properties to potential buyers
- Inquire about potential buyers and sellers of properties.
- Keep up-to-date with the latest real estate laws and trends
- To meet the needs of clients, we offer flexible work hours on weekends and nights
Let’s take a look at some considerations that will assist you in fulfilling your responsibilities and moving forward with your career.
Increase Your Influence
An SOI helps you make contacts and get leads. This networking strategy generates real estate leads through friends. Friends, family, classmates, business associates, and sports teammates. Keep names and contact info in one place. Excel, a contact database, or commercial software can be used.
Once you’ve created your SOI database, adding contacts at community events, through mutual friends, or other ways is easy. Your referral chances increase with more SOI members. Mail, call, email, or text a “new agent announcement.”
Create a Professional Image
Your success as a realty agent depends on your ability to maintain a professional appearance. Your image is projected through you:
- Appearanc:e Clean hair, nails, accessories, and makeup that are appropriate for the office and local markets. Avoid perfumes and revealing clothes. Men should also dress professionally but not overly formally. Accessories such as hats and necklaces should be avoided.
- Face-to-face meetings: Good eye contact and positive body language. Be attentive, engaged, and courteous.
- Advertising and marketing materials: Quality photographs and compelling text that is free from grammatical or spelling errors.
- Phone Calls: Funny, engaging, and professional.
- Web presence: An engaging social network website that has been carefully designed and developed.
- Written communications: Well-written letters, emails, and texts that are free from grammatical or spelling errors
Technology and Tools
Technology and tools are essential to a professional image. Agents today have many tools available to help them organize and promote their real-estate businesses.
Contact Management
It is essential to keep track of clients. Either you use a spreadsheet program or an email database program like the one in Outlook, or invest in software specifically designed for real estate professionals. Many commercial products include automated contact sync with your smartphone.
Agent Websites
You might consider setting up your website and domain name. Although this might seem daunting, it is possible to create a professional-looking website. While large corporations might spend millions or hundreds of thousands on website development and maintenance, you can still do it for a fraction of that cost.
